Differentiation is key


Be flawsomeDid you know that in 2017, 89% of companies expect to compete mostly on the basis of customer experience? Five years ago this was 36%And still, the percentage of companies that are truly able to achieve competitive separation is really small.

 Business growth is affected by five factors: 

  1. Market size
  2. Competition
  3. Economy
  4. Start-up
  5. Differentiation

Fact: we have ZERO influence on the first 4 factors. So: we need to differentiate ourselves from others.

Stan Phelps gave us two keys to differentiation:

1. Embrace Weirdness

2. Amplify Weakness

So be proud of your weirdness and/ or amplify your weaknesses. Be spectacularly unusual and stand out.


We call it flaunting: parade without shame! In what way do you flaunt in service? We ❤ to help you!