Modern conversations ask for micro content

We use content all the time. But do we know how to use it? We notice a number things when it comes to content:

  • Duplicate, uncoordinated content
  • Source content that is unique to each new channel, and is thus hard to manage for consistency
  • Unnecessary text, especially in call centers
  • Content that fails to answer customer questions quickly and effectively

These mistakes can lead to frustration and missed opportunities. But what can you do? How can you better use your time and resources?

The solution: microcontent

Microcontent is, just as the name implies, short-form content. Think LEGO, but with words. Microcontent is like a type/class of block. With that block you can build any number of things, even expanding on what has already been built. Now imagine that you are building online content for different service channels. With microcontent, you don’t need to start from nothing; you already have the building blocks, the material you need to get started. Best of all, it’s consistent. This new content will be built, at least in part, from the same blocks as everything else. This makes things easy to curate, easy to change, and easy to develop!

Are you ready to modernize your content stream with microcontent? Learn how we can help you!


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