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From experiment to reliable solution: smart use of AI

From experiment to reliable solution: how smart use of AI can transform customer experience… if you dare to persevere.

AI is not a playground; it’s a necessity. Even though we’re on the brink of a revolution in customer experience, many companies remain stuck in the experimental phase. The promise of AI sounds compelling, but why do most companies fail to move beyond testing and trials?

Dare to take the next step with AI

Why do companies remain stuck in the testing phase?

  1. Lack of a comprehensive AI strategy for customer interaction
    Companies without an AI strategy fall behind, relying on generic solutions while competitors move forward and surprise their customers with innovations.
  2. Lack of focus
    Many businesses try to tackle everything at once - chatbots, recommendation systems, sentiment analysis - without choosing a clear focus. The result? Fragmentation, inconsistent customer experiences and little tangible progress.
  3. AI as an isolated initiative
    AI isn’t a standalone project. It must be integrated into your existing systems. Testing AI in silos will never deliver its full potential. It only works when the entire customer journey improves - not as a disconnected piece of the puzzle.
  4. High expectations, not enough realism
    AI seems magical: a technology that can revolutionize customer experiences. However, companies often underestimate the time, data and resources needed to make AI truly effective. When results don’t materialize immediately, projects are often quietly abandoned.

How to break free from the experimental phase

  1. Stop testing, start implementing
    Choose one AI-solution that can deliver the most impact and make it operational. No more half-hearted experiments - make a strategic decision and follow through. Focus on improving one customer journey at a time using AI.
  2. Integrate, integrate, integrate
    AI is not a stand-alone tool. It must integrate seamlessly with your existing processes - CRM, customer service, marketing. Without integration, AI remains a toy, not a game-changer. Make it a part of your everyday operations.
  3. Set realistic goals and be patient
    AI is not an instant fix. Don’t expect magical results on day one. It takes time to train models, gather data, and scale systems. Create a long-term vision and commit to persevering, even when immediate success seems elusive.
  4. Learning is essential
    AI improves through learning. Keep testing, keep refining and most importantly: keep listening to customer feedback. Companies that continuously adapt and refine their approach are the ones that successfully harness AI.

Want to know more? Curious about how we can help your company move forward? Get in touch - we're happy to help you!

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